Stop what you are doing and taking a look at the people around you. How many of them have their eyes glued to a 5” blue-light emitting screen? Almost everyone? We thought so. Mobile phones are quickly changing everything from the way we communicate to how we search for a nearest restaurant. If you are a small-medium business owner, this trend opened up a slew of marketing opportunities for you. Intrigued? Read on!
- Geo-targeting: Mobile applications like Yelp and FindMe@ are designed to help people locate businesses in nearby areas. Setting up a profile on such applications can help you directly interact with local customers.
Some applications also allow you to send location-specific messages to customers close to your store. For example, you can reach out to an old customer with an interesting offer exactly when he is in your store’s vicinity, with the help of geolocation technology.
Customer loyalty programs: Don’t we all just love a free lunch? Well, so do your customers. If you have customer loyalty programs like punch cards in place, you could use mobile applications to track your customer’s progress and reward them for their loyalty. Punch cards keep track of the number of times customers return to your store and reward them with freebees after a certain count.
Perka is a free mobile application that allows users to punch in their numbers and track their rewards on mobile phones!
Scheduling and reminders: The best way to be remembered is to keep reminding! If you are a salon or tutoring business, you can use mobile applications to let your customers schedule their appointments. You can later follow up with them by sending out timely reminders. This ensures are your are on your customer’s mind at all times.
- Hiring: Applications like Fiverr allow businesses to hire freelancers for short-term projects. Do you need a new logo? Looking for a website designer? Simply leave the project and payment details on the app and you will be matched with a skilled freelancer in no time! Mobile applications like FindMe@ also have a classified section to let you hire local talent for full-time roles.
Communication and collaboration: A slew of productivity, team management, and collaboration apps are available to help businesses manage their team collaboration and internal communication today. Slack, Trello, Basecamp, are some of the most popular options. The idea is to simplify communication and collaboration internally within a team.
If you have a small team of people working on different projects like product development, sales, and marketing, you can bring them all on one platform using mobile applications.
Customer service: Responding promptly to customer queries and complaints is a great way to up your goodwill and reputation. Apps like ClickDesk and UserVoice are a great way to manage customer communication from anywhere.
- Advertising: Do you want to circulate a flyer or poster about an upcoming offer amongst your customers? Mobile applications like FindMe@ makes it child’s play. With this application you can design your own posters and share them with your customers on all social media platforms like Facebook and Whatsapp. As you know your business best, features like this can make it easy for you to stay in complete control of your store’s advertising efforts.
There you go! Using mobile applications to market your business is not only convenient, but also economical. If you don’t already use them, pick an app from the one’s mentioned above and test its advantages for your business. Don’t forget to share your experience with us, in the comments below. We’d love to hear from you!